At the heart of privatization, capitalism, corporatization and commercialization seems to be a deep rooted perception that people are also like 'things'. This has led to objectification and commodification of female body in a big way.
In business studies as an academic discipline, commodification is defined as the process by which goods that have economic and pleasure value including human beings are marketed as commodities for profit.
Most profitable business is deemed as the one in which women bodies are sexualized and commoditized in the marketplace as objects of desire.
Even in advertisement and entertainment industry woman's body and desirability is made central to sell products. In other words, the feminine qualities and women’s individuality are defiled in the market as acceptable thing.
Many sociologists, psychologists and educators believe that much of crime against women and social evil of gender inequity is the result of commodification of female body by the market forces. Glamour industry has commoditized humans and their body parts resulting into a chains of beauty parlous, spas and designer clothes boutiques in every nook and corner both as job market for women and their commoditization.
Education too has been privatized as a commodity and corporatized as a business leading to creation of consumerist and irrational minds on which market forces thrive. Even educational awards have corporatized with all the glamour and glitz thrown in. Also, market forces are indulging in sponsored researches in the form of survey researches, case studies, best practices captures, advocacy research, etc., which look more like advertisements for privatized services including public-private projects.
Thus, first the women are commoditized followed by the commoditizing the products including services like education, health and governance.
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