Understanding visual research as a concept through a matrix
Lalit Kishore
Visual research is viewed as constituent of qualitative research in which the visual and artistic products are viewed as data which can can be form of pictures, visuals, sketch notes, line drawings, video clippings, minimal drawings, GIFs etc.
Visual research methods and techniques are the emergent research methodologies since with smart phones and digital cameras becoming handy, the visual content has become a critical component of education and everyday communication through social media and various web-based platforms with centrality of visuals as well as as on-line communication.
A concept matrix was created by researcher for a basic understanding of the research method as a concept which is depicted below.
There is need to promoting visual research since visual data can easily collected in the digital format in the following forms
Pictures / photographs and collages
Short videos -both online and off-line
GIF
Memes
animated emogies
looping media
infographics, and
many more in mixed forms
However, with a few takers for visual research methods, the text-based communication and research continues to be more popular.
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