Using Digital and AI-Aided Ethnography in Qualitative Contextual Research: ABCs of emergent research method in AI-immersed world

Description

AI or digital ethnography is a research method that applies ethnographic techniques aided by AI systems and tools to enhance ethnographic studies as well as to the study artificial Intelligence (AI) and its interaction with humans and society.

ABCs of Digital and AI-Aided Ethnography

A: Applying ethnographic techniques like participant observation, comments, remarks, content and interviews on digital platforms and AI systems

B: Blending AI and digital tools within ethnography to augment and data collection and its content analysis qualitative research technique

C: Conversely using ethnographic methods to produce data for AI-aided research to enhance ethnographic studies in varied contexts

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