Lalit Kishore
Sep 281 min read
Focus group research method: A sketch note and guidelines for organizing focus group
Focus group research is a qualitative methodology where a trained moderator guides a interactive, semi-structured discussion among 6–10 purposefully selected participants. Postgraduate researchers leverage this approach to analyze group dynamics, uncover shared beliefs, and explore the complex "why" behind human attitudes through participant interaction rather than isolated individual responses. But for in-house researches, action researches and classroom researches a mini-fo



















