Lalit Kishore
Feb 161 min read
In Search of the Enlightened on Maha Shivratri: Current Trend and Myth
Snippet Commentary The marketing approach for Maha Shivratri by certain self-styled spiritual leaders appeared to merge elements of contemporary wellness branding, opulence, and a glamorous allure, transforming self-growth and self-care into a fashionable, visually appealing experience for the affluent and their devoted followers. It integrated upscale aesthetics, social media promotion, and luxurious experiences with practices such as meditation and messages of mindful livin








